volkswagen has unveiled a new logo that the company says will enter it into a new era. according to vw, the beetle was the first era, the golf was the second, and the electric id lineup represents the third.
more two-dimensional than before, the new logo has a far simpler appearance. the overall shape with the stacked v and w remains, but the font and circular surround is different.
vw says the new logo represents a "friendlier" attitude for the company. it will be accompanied by other changes to the marketing strategy, such as a woman's voice stating the brand name in a so-called “sound logo” for the first time.
the logo will first appear on the id. 3 electric car and will roll out to the rest of the vw lineup by mid-2020, vw said.