- a specially decorated rolls-royce red phantom will be auctioned by sotheby's this month to benefit the aids charity (red).
- the vehicle has five deep layers of magma red paint, plus a brilliant arctic white and mugello red interior treatment.
- the online auction runs from december 4–13 after a gala unveiling during art basel in miami beach.
later this week, it isn’t just any rolls-royce phantom heading to auction; it's a bespoke red phantom, which will be unveiled at the art world's famous art basel event in miami beach on december 4. the highest bidder is invited to collaborate with artist mickalene thomas to create a custom wrap for the car. proceeds from the auction will go to the aids charity (red).
the exterior paint finish is, as one would expect of a rolls-royce, already exquisite, featuring five layers of meticulously hand-polished magma red paint capped off with actual crystal particles captured in the final layers for what rolls describes as "luxurious luminescence." inside, the phantom gets brilliant arctic white leather with mugello red highlights, a brighter shade of red.
there's a "red regatta sails" leather design across the "gallery," which is a space in the front fascia to display art, and rolls-royce's starlight headliner. both are in mugello red. wood veneers inside the phantom are hand-finished with six coats of lacquer.
the red phantom marks the 115th anniversary of rolls-royce, and the car reflects that with details such as custom tread plates. the online auction for the unique phantom will begin on december 4 and go through december 13.
bidding starts at $450,000, and sotheby's estimates the car will sell for $600,000 to $800,000. all proceeds beyond the vehicle's regular price (currently $452,750) will go to the aids charity.