- Ram is releasing these special edition patriotic-themed trucks to honor those who've served or are currently serving in all five branches of the U.S. military.
- The Built to Serve edition is available on all Ram body styles and powertrains, and it comes equipped with 4x4 Off-Road parts.
- Ram will roll out the trucks just in time for Veterans Day at a $2795 premium over the regular price of the Ram 1500.
Ram will honor those who are currently serving or have served in the five branches of the United States military with a special edition trucks. They are called the Built to Serve Edition, and they will be offered in two colors for each military branch with unique exterior and interior features.
Available on all body styles and powertrains, the commemorative-edition trucks are distinguished from standard Ram trucks by the U.S. flag and Built to Serve decal on the rear quarter-panels. Adding to the exterior styling cues are various blacked-out bits. The grille and its surround are all black, as are the bumpers, badges, side steps, and dual four-inch exhaust tips. Built to Serve Editions also get Technical Gray 20-inch aluminum wheels and body-color wheel flares.
The interior is trimmed with black chrome trim and branch-specific stitching that goes with each branch's color scheme. Additional unique Built to Serve features include include lockable console storage and all-weather rubber floor mats. Embroidered Velcro panels on each of the front seats as well as the front seat inboard shoulder panel allow for owner-specific customization with their own patches.
Each Ram Built to Serve edition truck is equipped with 4x4 off-road parts that include all-terrain tires, hill-descent control, four skid plates, tow hooks, heavy-duty front and rear shock absorbers, and an electronic-locking rear axle.
Ram is going to launch the Built to Serve edition trucks at the Stars and Strings concert at the Fox Theater in Detroit on November 6. The trucks will then be rolling out to customers one branch of the military at a time; 1000 Ram 1500 pickups will come out every three months in a set of colors for a specific branch.