Hot Wheels Is Going Electric with a Bike

• hot wheels and super73 partner to create the hot wheels x super73-rx, an e-bike with hot wheels style.
• the electrically powered bicycle can travel 40 miles at 20 mph using only the electric motor.
• the bike will retail for $5000 and come with a special hot wheels ford bronco diecast.

mattel’s die-cast superstar hot wheels is no stranger to strategic partnerships. there have been limited-edition hot wheels computers, hot wheels power wheels, and virtually every other kid-focused item at your local toy store. now hot wheels is venturing into a partnership that should help the big kids and adults—for an e-bike. hot wheels is partnering with e-bike manufacturer super73 to release a limited-edition hot wheels bike based on the company’s flagship super73-rx.

this bike will feature a 960-watt-hour battery, which translates to about 40 miles of riding at 20 mph. you can stretch that further by opting for a different drive mode that relies on some pedaling from the rider. ultimately, you can also ride as many miles as you can pedal, whether there’s any juice in the battery or not—it is a bicycle, after all.

while this is mostly a standard super73-rx, the hot wheels livery does add some extra style points to this electric bicycle. the aptly named hot wheels x super73-rx is finished in black but sports orange and blue hot wheels graphics on the battery tank, and hot wheels embroidery on the seat.

this e-bike is full of high-priced tech, and the price reflects that. this hot wheels edition super73-rx will set you back $5000, and it’s also only available in the continental us, which means folks abroad, or even in alaska or hawaii, won’t be able to order one directly. this built-to-order bike will also need a 12-16 week lead time before it hits the shipping crate. that said, if you’re a diehard hot wheels collector, or are just interested in jumping on an e-bike, this could be the machine for you. oh yeah, and helping to offset that price: hot wheels is also including a special ford bronco die-cast that matches your new bike.