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2018 Hyundai Kona Splits the Competition on Price

2018 Hyundai Kona Splits the Competition on Price
2018 Hyundai Kona

Hyundai is using the Super Bowl to show off its new, tiny SUV — but before the model's on-screen debut Feb. 4, the automaker released pricing for the 2018 Kona. The all-new subcompact SUV will start at $20,450, including a destination charge.

Related: 2018 Hyundai Kona Is Comfy Inside, Funky Outside

The Kona will be available in SE, SEL, Limited and Ultimate trims; the SEL is also available with a color-contrast roof. All versions have front- or all-wheel drive. Two Used Engine are available; SE and SEL trims use a 2.0-liter four-cylinder paired with a six-speed automatic transmission. Upper-level Limited and Ultimate trims instead get a turbocharged 1.6-liter four-cylinder paired with a seven-speed dual-clutch automated-manual transmission.

The $20,450 entry price gets you the base SE model with front-wheel drive; all-wheel drive is an additional $1,300. Standard across the lineup is a touchscreen multimedia system with Apple CarPlay and Android Auto compatibility.

The SEL model ($22,100) adds standards like push-button start, a leather-wrapped steering wheel and shift knob, heated seats, and blind-spot collision warning with lane change assist and rear cross-traffic alert. Forward collision-avoidance assist with pedestrian detection is bundled in a $1,500 option package on SEL models and unavailable on base versions.

Limited trims ($25,650) get goodies like 18-inch alloy wheels, leather seats and surfaces, a moonroof, and LED headlights and taillights. The top Ultimate trim ($28,350) adds extras like the above safety features plus a rear park assist feature and high-beam assist system, a premium sound system, color head-up display, an 8-inch touchscreen with navigation and wireless device charging.

The Kona splits the competition in terms of pricing. Ford's new EcoSport subcompact SUV and the Chevrolet Trax start a little higher at $20,990 and $21,995, respectively, but Jeep's Renegade starts a tad lower at $19,640; all prices include destination.

The 2018 Hyundai Kona goes on sale in March.

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