Toyota Camry XSE Vs. Lexus ES: Is the Luxury Nameplate Necessary?

                         Toyota Camry XSE Vs. Lexus ES: Is the Luxury Nameplate Necessary?
2018 Toyota Camry XSE

— We've covered the 2018 Toyota Camry on Cars.com ad nauseam, and with good reason. Its redesign for 2018 changes the Camry from a poor-handling, pretty boring family sedan into a composed, stylish car that Senior Editor Joe Bruzek even dared to call "fun." But beyond the improvements to the powertrain and chassis, the Camry also does a darned good impersonation of a luxury car — so much so that it might step on the toes of the Lexus ES 350.

Related: 2018 Toyota Camry: Everything You Should Know

The new Camry carries a markedly improved interior with more upscale seating surfaces, better seats and an expanded feature set. It also carries a swollen price: My XSE V-6 test car came with a $38,230 price tag, which is within spitting distance of the $39,895 starting price (including destination charges) for a 2017 Lexus ES 350. That's nearly a luxury price, but does the Camry do a legitimate luxury impersonation? I spent time in both vehicles recently to find out.

2017 Lexus ES 350

The 2017 ES 350 rides on the older Avalon chassis and has the older, less powerful 268-horsepower, 3.5-liter V-6 Used Engine . In the 2018 Camry, the updated 3.5-liter makes 301 hp. The Camry's Used Engine , new platform and sportier suspension make the Camry XSE the sharper performer of the two, with superior handling and easier acceleration at all speeds.

For it to be luxurious, however, the Camry needs a comfortable ride — which it has even though I tested a sportier XSE with a more aggressively tuned suspension. The XSE was composed and pliant in everyday driving. The ES 350 was soft, but also busier on the highway and especially around town. Cabin noise while driving was a wash to me; both sedans were quiet and easy to carry along conversations inside of with little effort.

Inside, the ES 350 scored a few points back. I was more comfortable in the front and rear seats, and my test car came with the aptly named Ultra Luxury Package that adds wood trim pieces among other options to make the cabin appear more traditionally luxurious than the red leather upholstery of the Camry. There was also a wood-and-leather steering wheel equipped on the ES that I liked a lot.

The Camry counters with technology. The ES 350 has a strange multimedia setup: The screen is sunk back high along the dash and it isn't a touchscreen, so the only way to use it is with Lexus' mouse-like Remote Touch controller, which I find to be a difficult way to navigate the system's menus and features. The Camry's touchscreen is a simpler way to engage with the multimedia system. The Driver's Assist Package ($1,050) on my test car also featured two features not found on the ES 350: an around-view monitor and a head-up display.

The kicker for me is that even though the $49,210 ES 350 I tested was some $10,000 more than the Camry, I still prefer the 2018 Camry, and that would be true even if the prices were the same. Its sharper driving dynamics, near-luxury interior and available convenience features would get my pick. Bruzek reviewed the 2017 ES 350 and called it "about as safe a bet as you can make." Toyota didn't play it safe with the new Camry, but it's better for it. I'm hopeful that the ES 350 takes a similar leap when it eventually makes the move onto a new platform, too. 

2018 Toyota Camry XSE